Backed by our 100% guarantee the collaborative team at BrandingFM, your trusted SEO experts are here to provide you with the best local SEO packages on the internet. By researching, strategizing, and implementing, we ensure that your pages will rank well for organic traffic.
What Services do we specialize in?
Search engine optimization (SEO). Basically, this means that we rank website pages within search engines for organic traffic.
How Do We Rank Your Website?
Optimization of your website and its content. You can't simply push a button and get organic traffic. There are over 200 on-page ranking factors and 300 off-page ranking factors. We study and test these ranking signals continually to ensure our clients' success.
Testing: A scientific approach and single variable experiments to calculate what's most important for your client's niche and location(s).
Research: We first research what your company sells and/or provides services to, then we utilize a variety of tools that help us mine what keywords would give your company the best organic traffic.
Implementation: We then work on the many factors that help rank optimize your website for optimal search visibility.
We prioritize our optimizations depending on the needs of the website history, competition, and monthly budget.
Google Mobile Organic Search
Google Organic Search
Google Local Search Maps
Google Local Smart Ads
The Art of a Fantastic SEO Campaign
History
The data that we gather about your company's online history will help us determine what is lacking with your online presence and how to fix bot-communication errors about your business info. This includes:
Company legal business name
Brand name and changes
Business location(s)
Domain history and changes
Content Originality
Social Media
NAP Congruency
Reviews
Research
The foundation of SEO is research. We make sure that your campaign is effective by researching the following areas:
Company
Search Engine Results Pages for short and long tail traffic
Niche
Geolocation
Demographics
Competition
Industry Trends
Term Frequency over Invert Document Frequency
Questions & Answers
Search engine penalties
Strategies & Tactics
Our optimization techniques involve strategies (ongoing) and tactics (short term) to get you to beat out the competition. Some of these include:
Content Publishing
Content injection: Long and short term keywords
Website Updating
Website Audits (fixing site errors)
Data Mining Competitors Websites
Sector Needs for Algorithm Wins
SILO's (topical categories with a hierarchy)
Interlinking with variation
Variation of links and content
Application
We utilize both website and off-page optimization to rank your website:
On-page SEO: Optimizing your site to include elements of known ranking factors, and removing bad quality ranking factors.
Audits
Communication signals
Quality signals
Off-page SEO: Optimizing and building your online presence, including:
Business listings
Link acquisition
Measurement
We evaluate the state of your website's traffic, its potential, and establish goals to rank. We measure this by:
Google Analytics
Google Search Console
Ahrefs Metrics
Keywords in Organic Search Results
Google Business Profile Engagement
Page Path Google Analytics Insights
Repurposing
Metrics and Analytics Analysis
Strategy Adjustments
User Experience (UX)
Search Opportunities via Impressions, Rank, and Click Through Rates (CTR's)
Reporting
We provide superior reporting under our all-in-one dashboard for your clients. This includes:
Google Search Ranking Positions
Google Local Ranking Positions
Google Analytics User & Sessions
Google Search Console Impressions
Google Smart Ads Impressions & Clicks
Google Business Profile Insights
Our Local SEO Prices
Here's Exactly Where Your SEO Budget Goes
1. Business History of Your Brand and/or Website
Without fully understanding what you are, who you are, and why you do it, we won't be able to build your campaign onto a foundational ground. Here's what we'll need:
Location of your business.
Your Website and other Social Media handles.
Your Online Visibility Goals.
Credentials to Your Website so that we can optimize content and architecture.
Setting up API connections with Google Analytics, Google Search Console, Google Business Profile, & Smart Ads.
2. Research & Strategy - A Scientific & Skilled Approach
Experience and intelligent data to confirm what and where we need to be building your online visibility. If this process is done poorly, your client's marketing budget could be wasted. This is why this is the first and most important step to any marketing campaign.
Scientific Competitor/Niche Research Audit
Detailed and in-depth search query research
Competitor Advertising Research
Geographical Research
3. On-page SEO - The Superman of Optimization!
As smart as Google is, it still needs to be technically spoken to. As the Google search bot crawls your client's website, it grades their website with a quality score and justifies the ranking for specific queries in search. The site will receive a low-quality score if the content and structure of it are not technically SEO’d.
Our technical SEO department holds the highest standards in the industry!
With in-house, California based SEO's, your clients will feel safe knowing that they're in good hands.
4. Business Endorsements & Mentions - Building Trust - Naturally Acquired LINKS!
Links - search engines need to know your clients business can be trusted. So our writers reach out to authority sites and have the website "linked to" within an article. These are real sites with real traffic and can be significant to SEO.
We make sure that the websites we link from have real authority, traffic, high trust metrics, and are not privately owned. This provides optimal backlinks for your clients and will nullify any fear of your client receiving a manual action flagged from Google's webspam team.
Available for Level 3 only.
Geo-Local Citations:
Google wants to know what your clients business is and where the business is located. Building hyper geolocated business listings confirm the business location and niche.
Optimize/create Google My Business Listing.
Trigger A.P.I. syndication and dissemination of accurate local business data across 100's of aggregators.
Optimize on-site address to match listings.
Embed Google Business Profile maps into your /contact page on your website.
5. Google Smart Ads - Winning More Visibility in Search Through Your Google Business Profile & Smart Ads
Google Smart Ads
We'll use the power of Google’s Ad platform combined with your Google Business Profile to target relevant audiences to win clicks. This will help you win impressions, clicks, and win more business in your local area.
*Available for Levels 2, and 3 only.
Client Dashboard Reporting
We utilize the power of Google’s tools and connect through API the data that’s most important for your campaign. This ensures a transparent reporting relationship from us to you.
We will integrate SAAS tools via API - They are:
Search Visibility
Google Analytics
Google Search Console Analytics
Google Business Profile Analytics
Google Smart Ads
Call Tracking Can be Included for an additional $50 per month.
Below is an extensive list of services and deliverables you can expect with your local search engine optimization campaign.
TECHNICAL SEO
Title Tags
Meta Descriptions
Images (file names, alt tags, EXIF data)
URL structuring and architecture
URL rewriting
Internal linking, SILOs, & phantom SILOs
Schema (Geo-location & company info)
Structured data testing
Formatting (bold, italics)
Headers (H1's - H6’s)
301 Redirects to proper URLs
Grammar checks/edits
Google integration (Search Console, Analytics)
Duplicate content/meta issues
HTML Sitemap
On-page NAP consistency
XML Sitemap to GSC submission
Fixing 404 errors
Fixing 5xx HTTP status code links
Assets & Traffic
Search Impressions
Ads Impressions (level 2 & 3)
Clicks from Search
In-bound link reporting (level 3)
Technical SEO reporting
Monthly PDF Reporting (upon request)
Your own custom reporting dashboard for viewing your campaign’s performance.