Built by a Small Business Owner, for Small Business Owners
From personal struggle to professional expertise — the story of how one entrepreneur's challenge became a mission to help thousands.
Joshua Cabe Johnson
Founder & SEO Strategist
Joshua Cabe Johnson founded BrandingFM in 2007 after experiencing firsthand the difficulty of generating online visibility for a small operation. As the owner of a pool route business, he struggled with the technical complexity of SEO and saw how many small business owners were priced out of professional digital marketing.
That personal experience became the foundation for BrandingFM — a mission to provide affordable, expert-driven SEO services to small business owners who would otherwise be left behind in the digital landscape.
Today, BrandingFM operates as a collaborative team under Headflood Marketing & Advertising Inc., serving clients from two offices in Northern California. The company has helped more than 1,000 businesses improve their local search visibility.
Our Journey
BrandingFM Founded
Joshua Cabe Johnson founded BrandingFM to provide affordable SEO services to small business owners.
Growing Client Base
Expanded services to cover comprehensive local SEO, citations, and Google Business Profile management.
Headflood Marketing
Incorporated as Headflood Marketing & Advertising Inc. and opened a second office in Redding, California.
1,000+ Clients
Surpassed 1,000 clients helped, with a proven track record of measurable results across diverse industries.
Chico Office
1 Jenny Way
Chico, CA 95926
Redding Office
11415 Ridgewood Rd
Redding, CA 96003
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